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setembro 24, 2005

«Café do Brasil»

café brasil de ana tropicana

Ontem, ao jantar, a Juliana comentava que virou a cidade à procura de sacas de Café Brasil para usar na decoração da mesa (à Juliana nunca basta esse magistral dom de ter mão para a cozinha!). Era uma ideia de génio, na verdade, mas sacas nem vê-las. Que é feito do Café Brasil??... Voltamos ao assunto mais tarde (previsivelmente) na hora em que o café é servido. Não chegamos a nenhuma conclusão.

Hoje, pela manhã, leio AQUI que, dentro de cinco anos, o Brasil pode tornar-se «no maior consumidor mundial de café». Donde a questão se mantém: intrigante, pertinente e actual - onde (Diabo!) andam as famosas sacas de juta?!

Brazil May Be World's Biggest Coffee Consumer by 2010
Fonte: Bloomberg (USA) | Autor: Jeb Blount - jblount@bloomberg.net.| Data: 24/09/2005

Sept. 24 (Bloomberg) -- Brazil, the world's biggest coffee producer, will overtake the U.S. as the world's biggest coffee consumer by 2010 as it tries to boost domestic demand and producer profit, Brazil's agriculture minister said.

Brazil will consume about 20 million of the 60-kilogram (132- pound) bags of coffee a year in the local market within five years, Roberto Rodrigues said at the second world coffee conference in Salvador, Brazil. By promoting coffee drinking, Brazil will also improve the quality and price of its coffee and coffee products, he added. U.S. demand was about 20 million bags last year, according to the International Coffee Organization.

By 2015, rising consumption in Brazil and other emerging markets may boost world demand by 25 million bags, or 1.5 million metric tons, a fifth of last year's levels, he said.

``Adding value to products is one of the best market instruments for a more equitable distribution of income throughout the supply chain,'' Rodrigues said. ``Value addition can also be achieved by increasing quality, and better quality signifies greater consumption.''

Larger Brazilian consumption will help stabilize world prices by cushioning the impact of rising production from countries such as Vietnam, said Rodrigues, 63.

8.4 Million Tons

The increase will also improve the competitiveness of Brazilian makers of industrialized coffee products, such as roasted beans and instant coffee, helping boost exports of products that offer greater returns on investments than raw coffee beans, Rodrigues said.

Brazilian domestic consumption more than doubled to 15 million bags a year in 2004 from 6.5 million bags in 1989. Brazilian consumption increased 9 percent in 2004, six times the world average, Rodrigues said. Brazil produced 39 million sacks of coffee last year, or a third of the world's total.

If Rodrigues' expectations for world demand materialize, coffee consumption will rise to about 140 million sacks, or 8.4 million tons, from 115 million sacks today, based on demand estimates in an August report from the ICO.

Rodrigues and conference participants from producer countries are looking for ways to boost the income of farmers and reduce the power over prices exercised by beverage companies such as U.S.- based Kraft Foods Inc. and Switzerland's Nestle SA. They also want an end to European tariffs on industrialized coffee products.

Coffee Futures

``Only about 1 percent of the price of a cup of coffee in rich countries goes to coffee producers,'' said Brazilian President Luiz Inacio Lula da Silva, who spoke with Rodrigues and Colombian President Alvaro Uribe at the conference's opening ceremonies.

``It's natural for countries with power to use that advantage to their benefit, but we have to start doing that too,'' he said.

The price of robusta coffee, which makes up a third of all coffee production, have fallen by more than a third after reaching a five-year high on $1,295 a metric ton on June 3. While coffee, which closed Friday at $858 a ton on London's Liffe exchange, is more than a quarter above the average for the 2000-2005 period, prices are less than half the average for the previous five-year span, according to Bloomberg data.

In the last year, arabica coffee futures prices have gained 9.5 percent in New York and robusta prices rose 27 percent in London.

Uribe called on the world's coffee consumers and producers to seek ways to better balance their interests. To start, Uribe wants to set a world minimum price for coffee to improve the lot of small farmers who grow more than 70 percent of all beans.

In Colombia, the world's third-largest producer, many farm coffee plots of three hectares (7.4 acres) or less, Uribe said. These farmers, he added, help form the backbone of the country's economy and democracy and are a bulwark against illegal drug trafficking and political terrorism.

``In a world of quotas, we have to find a way to set a floor price in dollars for coffee,'' he said. `` You can's just look at coffee from the point of view of the market, as a crop, its has social component as well.''

Publicado por Ana Tropicana às setembro 24, 2005 09:35 AM